Lessons from the road: Musicians as business leaders by Todd Pasternack
"Music works. It connects us, inspires us and makes change happen. Todd Pasternack demonstrates that the very passions and skills that musicians use to create magic work in the office as well."
―Seth Godin, Author of Linchpin
"If the conventional business gurus are failing you, maybe it's time to listen to a different drummer. Literally. Todd Pasternack and the musicians he plays with in this book will open your mind and your ears to great business solutions."
―Rob Schwartz, CEO at TBWA\\Chiat\\Day NY
"Full of practical advice, Lessons From The Road, effortlessly breaks down how the principles that help success in the music arena are translatable to every other business model. This is the kind of thinking that pushes business forward."
―Craig Wilson, author of The Compass and the Nail, and leading authority on loyalty, brand development, and direct marketing
It's tough to measure success for something that doesn't exist yet
The language of music meets the language of business in this unorthodox examination of the influences and impact that creativity, improvisation, and collaboration have within an organization.
Using interviews with successful business people who also were (or still are) professional musicians, musician/ad tech thought-leader Todd Pasternack takes readers through Lessons From The Road: Musicians As Business Leaders using real-world stories "from the road" to help today's business leaders find fresh ideas to bring back to their organizations to create innovative products and solutions, build stronger teams, and more quickly connect dots in unexpected and valuable ways.
Featuring Interviews with:
- Rob Avery, Scala, Digitas Health and bass player for Boysetsfire
- Jimmy Chamberlin, CEO of Blue J Strategies and drummer for the Smashing Pumpkins
- Reid Genauer, CMO at Magisto and guitar and vocals for Assembly of Dust
- Anurag Gulati, Uber, Facebook, studio owner and engineer
- Cat Kolodij, Progressive Insurance, guitar and vocals for Working
- Michael Lowenstern, R/GA, bass clarinet
- Naomi Margolin, Armada Global, vocalist with Sam Moore and Mark Newman Band
- Glenn Rosenstein, Wealthpoint Financial Group, record label president and record producer
- Derek Richmond, Prettybird, guitarist
- Al Schnier, guitar and vocals for moe.
After being a professional musician for over ten years (writing, recording, producing, touring internationally) Todd Pasternack had the unbelievably good fortune of becoming just as passionate about creating with code and technology as he was with musical instruments. Todd transitioned full-time into digital marketing design, development, and ultimately strategy and product development.
Over the years, Todd has consulted on advertising technology for brands and agencies such as Ford, Apple, Showtime, Nike, American Express, Coke, R/GA, W+K, BBDO, and built and grew relationships with strategic, technology and publisher partners such as Facebook, Microsoft, Adobe, Twitter, Comcast, New York Times, Wall Street Journal, CBSi, and others.
When Todd isn't geeking out on ad tech, he's spending time with his wife and two sons in Palo Alto, CA. You might also find him playing guitar and singing alongside his wife on bass and vocals in one of their music projects.
Business | Paperback| 4 x 7 in | 248 pp | US 17.95
Publication Date—Oct 79 2017
Ross's Thoughtful Discoveries by Michael Ross
"Truly exceptional and simply stated, Ross's Timely Discoveries is a bibliophile's treasure that is unreservedly and enthusiastically recommended for personal reading lists, as well as community, and academic library Literary Studies collection."
―Midwest Book Review
In this elegant but pocketable edition, passionate bibliophile Michael Ross has curated 114 favorite literary quotes from the collection of over 1,500 well-read books on his shelves―but this isn't your typical rehashing of Bartlett's quotations. Michael Ross brings together the ways in which we view reality and the ways in which our own thoughts and contemplation shape that reality from such a new perspective, even the authors themselves will probably find this book useful and insightful.
Featuring quotations from John Fowles, Richard Russo, Paul Auster, Don DeLillo, Philip Roth, Ivan Doig, Jim Harrison, Gunter Grass, Milan Kundera, Eleanor Catton, Kurt Vonnegut, Robert Penn Warren, John Steinbeck, Oscar Wilde, Lorrie Moore, Walker Percy, and many, many, more.
Michael Ross is a graduate of the University of Virginia. He practiced corporate law, specializing in mergers and acquisitions. He is the author of Ethics and Integrity in Law and Business: Avoiding "Club Fed." He is the author of Ross's Novel Discoveries (2015) and Ross's Timely Discoveries(2016). Ross and his wife, Virginia, live in Orinda, CA, and have two children.
Reference/Quote Book | Hardcover | 4.5 x 5.5 in | 184 pp | US $14.95
Publication Date—Jan 16 2018
Seven Pillars Acting: A Comprehensive Technique for the Modern Actor by Sonya Cooke
"This is a practical handbook for solving acting problems. It's not just for entry level actors; it's helpful no matter what your experience is. Seven Pillars Acting was helpful to me."
Mike Starr, Frenchy in Goodfellas
"Seven Pillars Acting is comprehensive outline to the craft of acting. Its progression of exercises integrate many different approaches to acting, creating a step-by-step guide from listening and simple presence to camera-ready performance. Sonya Cooke‘s writing is very clear as she describes in detail the many elements an actor can use to make his work both truthful and dependable."
―Stephen Wangh, author of An Acrobat of the Heart and The Heart of Teaching
Cutting-edge, comprehensive and effective, Seven Pillars Acting empowers the actor to transform into character with ease and authenticity. Drawing from the great acting teachers of the last century, Seven Pillars Acting is a modern method that provides a structured set of tools and a dependable process to access and cultivate talent. With many students of the technique now working in the industry, Seven Pillars Acting is changing the way actors approach the craft. Each Pillar focuses in on a different aspect of acting; when added up together, they give the actor the skills to book a callback, land the part and deliver a performance that is both effortless and true. Young actors and seasoned performers alike not only gain a clear concept of acting but also begin or reenergize their professional acting careers in film, television and theatre.
It is the goal of Seven Pillars Acting to instill in actors a technique that they can practice for a lifetime, without needing a teacher or guru to handhold the artist. The first comprehensive technique in the past thirty years, Seven Pillars Acting is for the serious actor who seeks a personal, dependable and thrilling approach to crafting character.
Sonya Cooke is the creator and CEO of Seven Pillars Acting, with branches in Los Angeles and Orange County, namely The Actor’s Studio of Orange County and Seven Pillars Acting Studio in North Hollywood. Her teaching career began when she started coaching actors in New York in 2008 and launched a blog on acting technique. In addition, she has worked with many institutions all over the country as a teacher, curriculum writer and program developer, such as The Relativity School in Downtown LA, University of California at Irvine, The Guthrie Theatre, San Francisco Shakespeare Festival, and more. She is an international private acting coach via Skype and coaches locally in Los Angeles and Orange County. Sonya's article, titled “Circumstance in The Seven Pillars Acting Technique,” was published in The International Journal of Arts Education in 2016.
Sonya designs the Seven Pillars Acting curriculum, runs the certification process for teaching Seven Pillars Acting, and is the master teacher at both schools. Originally from Texas, she has acted in TV, film, New York and regional theatre, as well as commercials, print, and voice-over mediums. Sonya is a working actress and director in Los Angeles, and career highlights include Louie by Louie C.K. on FX, working at The Guthrie Theatre, playing the title role in feature film, Lily Grace: A Witch Story. She trained at UC Irvine’s Claire Trevor School of the Arts where she achieved an MFA in Acting, and previously she studied at NYU’s Tisch School of the Arts, where she received a BFA in Drama. She is passionate about acting technique and loves helping her students discover their talents.
Acting Technique | Paperback | 5.5 x 8.5 in | 208 pp | US $16.95
Publication Date—Jan 13 2018
The New Landscape Declaration by Landscape Architecture Foundation
On the eve of its 50th anniversary, the Landscape Architecture Foundation asked a diverse group of the world's leading landscape architects to reflect on the last half-century and present bold ideas for what the discipline should achieve in the future. Well beyond the public conception of the profession as "gardener" or "park designer," these landscape architects discussed their role in addressing weighty issues like climate change, urbanization, management of vital resources like water, and global inequities.
The New Landscape Declaration brings together their ideas and experiences in essays from thirty-three preeminent thinkers, including:
- James Corner, designer of the High Line in New York City
- Randy Hester, founder of the modern participatory design movement in landscape architecture
- Kate Orff, researcher, innovator, and design activist
- Martha Schwartz, acclaimed landscape architect and artist turned activist
- Carl Steinitz, Geodesign pioneer
- Richard Weller, prolific design researcher and author
- Kongjian Yu, celebrated designer, dean, and author from the People's Republic of China
The New Landscape Declaration asserts the vital role of landscape architecture in solving the defining issues of our time. Relevant to designers across the globe, the ideas cross disciplinary boundaries and challenge current silos of thought and practice, underscoring the need to diversify, innovate, and create a bold culture of leadership, advocacy, and activism.
Landscape Architecture | Hardcover | 9 x 10 in | 216 pp | US $29.95
Publication Date—Nov 21, 2017
Body to job by Christopher Zeischegg aka Danny Wylde
"An addictive, honest and sometimes achingly-heartsick collection, Body to Job explores the ways we remain human in spite of, and because of, our experiences. An odyssey-in-pieces through lust, numbness, love, and, most-fascinatingly, the feeling that comes from 'somewhere just as deep as love,' we are reminded that a pornstar begins as a person and ends as a person--no matter what the camera tells us."
―Melissa Broder, author of So Sad Today
"I could not put this book down for two straight days. It was one of the best deconstructions of sex worker stigma and bisexual male stigma I've read―Maybe the only realistic and thoughtful depiction I've read lately. The story hooks you from the very beginning. The writing is both vulnerable and confident as it veers from unapologetic autobiography into beautiful magical realism. It's so modern, it seems overdue and reading it was something I didn't know I needed."
―Gaby Dunn, author of Just Between Us and host of Bad With Money
Former porn star, Christopher Zeischegg (aka Danny Wylde), gathers six years of writing into one definitive collection. A memoir of an adult film career from beginning to end and a life lived after, marked by post-porn dysphoria. Interspersed with select fiction, Zeischegg writes about youthful naivete, sex worker love, pro-porn activism, disenchantment, and violence. Body to Job is the ex-porn star's third book, and his most comprehensive to date―an explicit work of vulnerability, longing, terror, and life.
Christopher Zeischegg is a writer, musician, and filmmaker who spent eight years working in the adult film industry as Danny Wylde. He's the author of two novels, Come to my Brother and The Wolves that Live in Skin and Space, and has contributed to The Feminist Porn Book, Best Sex Writing, Coming Out Like a Porn Star, and a variety of digital publications, such as Somesuch and Nerve. He lives in Los Angeles with his two cats, Victoria and Isis.
Memoir | Paperback | 5.5 x 8.5 in | 240 pp | US $15.95
Publication Date—Feb 13 2018