Andrea Turner Moffitt, a leading thinker on women and investing, cracks the code on how to fully harness the power of the purse offering a roadmap full of tactics for winning with the biggest growth market: women.

Andrea Turner Moffitt, a leading thinker on women and investing, cracks the code on how to fully harness the power of the purse offering a roadmap full of tactics for winning with the biggest growth market: women.

Harness the Power of the Purse

by Andrea Turner Moffitt

What's driving the market failure for women investors? Andrea Turner Moffitt, a leading thinker on women and investing, cracks the code on how to fully harness the power of the purse, offering a roadmap full of tactics for winning with the biggest growth market: women.

Using a wealth of hard data - including findings from nationwide surveys and dozens of focus groups and interviews with female investors from New York to London to Hong Kong - Harness the Power of the Purse reveals compelling insights on the female investor market. The book also draws on in-depth interviews with top advisors and forward thinking leaders to reveal how they are spearheading innovative solutions.

Whether you're a women investor looking to flex your financial muscle or an industry advisor or leader committed to building gender smarts, Harness the Power of the Purse is a vital resource for turbo-charging growth and closing the gap for women investors.

Rare Bird Books, A Vireo Book
Paperback, 2015: 9781940207964
US $14.95 | Business
Also available in ebook formats

The rising financial power of women may be the most important demographic trend of the next 20 years. Andrea Turner Moffitt presents a compelling case for the new thinking that will be required to understand this emerging generation of women investors – how to serve them and win their trust.
Gregory J. Fleming, President of Morgan Stanley Wealth Management and Investment Management
Harness the Power of the Purse combines rich data with real-life stories to highlight a glaring gap between what women want from their investments and what’s currently on offer. Andrea Turner Moffitt’s book reveals both challenge and opportunity on an immense scale.
Helena Morrissey CBE, CEO of Newton Investments and Founder of 30% Club

Andrea Turner Moffitt, a former investment banker and hedge fund analyst, is a senior vice president at the Center for Talent and Innovation, a leading global think tank. As a managing director at Hewlett Consulting Partners, she advises companies on realizing growth opportunities in diverse markets. She is also the founder of Wealthrive, a start-up platform empowering women to be confident investors.

 

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