Harness the Power of the Purse
by Andrea Turner Moffitt
What's driving the market failure for women investors? Andrea Turner Moffitt, a leading thinker on women and investing, cracks the code on how to fully harness the power of the purse, offering a roadmap full of tactics for winning with the biggest growth market: women.
Using a wealth of hard data - including findings from nationwide surveys and dozens of focus groups and interviews with female investors from New York to London to Hong Kong - Harness the Power of the Purse reveals compelling insights on the female investor market. The book also draws on in-depth interviews with top advisors and forward thinking leaders to reveal how they are spearheading innovative solutions.
Whether you're a women investor looking to flex your financial muscle or an industry advisor or leader committed to building gender smarts, Harness the Power of the Purse is a vital resource for turbo-charging growth and closing the gap for women investors.
Rare Bird Books, A Vireo Book
Paperback, 2015: 9781940207964
US $14.95 | Business
Also available in ebook formats
Andrea Turner Moffitt, a former investment banker and hedge fund analyst, is a senior vice president at the Center for Talent and Innovation, a leading global think tank. As a managing director at Hewlett Consulting Partners, she advises companies on realizing growth opportunities in diverse markets. She is also the founder of Wealthrive, a start-up platform empowering women to be confident investors.